Industrial experience

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We provide qualitative and quantitative market research with focus on

- Industrial research: value chain analysis, competitor benchmarking, cost analysis

- Consumer research: persona study; brand equity and price sensitivity test 

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We focus on the following industries: 

Petrochemical/Chemical; Life Sciences; Pharmaceuticals; Automobiles; Consumer electronoics, and E&E industries

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We provide professional chemical journals for subscription. Please contact us for more details 

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Rebranding

We help clients (1) define the suitable strategy and (2) locate suitable customers and channels 

Recent successful examples:

New customer segmentation for FMCG brands; M&A due diligence for AI partners; Rebranding of traditional MFG industries  

Industrial experience

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